Meeting HRH The Princess Royal
We couldn't have asked for a more meaningful endorsement of our mission. Just two weeks after launching Brilliantly Brave, we had the incredible honour of sharing our story with HRH The Princess Royal during her visit to Lossiemouth Community Hub on 1st February 2024.
A Royal Conversation About Mental Health
Our co-founder Jean Pryde spent ten precious minutes with The Princess Royal, discussing how we're transforming well-wishes into wellbeing through our purpose-driven greeting cards.
"Having the opportunity to present our cards to Her Royal Highness was incredibly meaningful," Jean reflects. "She showed genuine interest in how we're channelling 100% of our profits into vital community mental health support, and really understood our vision for creating sustainable funding for essential wellbeing services."
Our Growing Community Impact
During the royal visit, we were proud to share how our cards are already making a difference through:
- Funding free Mental Health First Aid training in our community
- Supporting our thriving Midlife Mingle menopause support group
- Backing the Lossiemouth Mental Health Peer-Support Group
- Developing sustainable funding for specialist training
- Creating accessible mental wellbeing resources for all
Making Every Card Count
"Our conversation with The Princess Royal really brought home the impact of what we're doing," says our co-founder Stuart Cox. "Explaining that every thousand cards sold funds Mental Health First Aid training for sixteen community members, resonates as a business model. It's about making every purchase count twice."
From Royal Visit to Lasting Impact
We were honored to present Her Royal Highness with a selection of cards from our initial four ranges, each designed to support mental wellbeing while funding community initiatives. As Jean explains, "Whether you're giving or receiving one of our cards, you're part of something bigger. Each purchase works twice - lifting spirits through meaningful connection while funding vital mental health support in our community."
Looking Forward
This royal meeting has energised us as we continue expanding our mental health-focused greeting card collections. We're more committed than ever to proving that business can be a powerful force for positive change.
"Having The Princess Royal take such an interest in our work validates what we've always believed," says Jean. "That combining beautiful, meaningful cards with direct community impact isn't just possible - it's essential. We're excited to keep growing our impact while staying true to our mission of transforming well-wishes into wellbeing."
For more info there's coverage on Progressive Greetings/PG Buzz: https://www.pgbuzz.net/brilliant-royal-encounter/
About Brilliantly Brave
Brilliantly Brave is a purpose-driven greeting card publisher based in Moray, Scotland. Founded in 2024, the business creates beautifully designed cards that celebrate diversity, promote mental wellbeing, and directly fund community mental health initiatives. By channelling 100% of profits into local support services, we're pioneering a new model of social enterprise that proves commercial success and social impact can go hand in hand.
