Exciting News: We're Partnering with This Is Iris to Expand Our Mental Health Mission!
We're thrilled to announce some incredible news that marks a huge milestone for Brilliantly Brave! We've just partnered with This Is Iris for licensing representation, taking our first steps beyond greeting cards into a wider world of products that can make an even bigger impact.
The timing couldn't be better – we're still buzzing from receiving six nominations at The Henries (including a finalist spot in "Best Contemporary Trend"!), and this partnership feels like the perfect next chapter in our story.
"We're over the moon to be working with Sarah Lawrence and the team at This Is Iris," says our co-founder Jean. "Our journey with Sarah began at PG Live, and we just clicked straight away! Her immediate grasp of our mission and genuine passion for our cause makes this partnership feel absolutely right."
For our co-founder Stuart, who brings valuable experience from his success with I Like Birds, the potential is huge: "I've seen firsthand how powerful licensing can be as a brand accelerator. This isn't just about getting our designs onto different products – it's about expanding our reach and creating new opportunities to connect with people who share our values."
This move into licensing means so much more than business growth. Every new product we create becomes another way to normalise conversations about mental wellbeing and generate vital funds for our community initiatives. We're already exploring exciting possibilities in calendars, stationery, homeware, and beyond – each one a new opportunity to spread our message of support and positivity.
"As our licensed products gain traction," Jean explains, "we'll be able to channel even more profits into the community support that's at the heart of everything we do."
We've already taken our first steps into this exciting new world, making our debut at Brand Licensing Europe in September on the This Is Iris stand. We can't wait to share more updates as this partnership develops!
About Brilliantly Brave
Brilliantly Brave is a purpose-driven greeting card publisher based in Moray, Scotland. Founded in 2024, the business creates beautifully designed cards that celebrate diversity, promote mental wellbeing, and directly fund community mental health initiatives. By channelling 100% of profits into local support services, we're pioneering a new model of social enterprise that proves commercial success and social impact can go hand in hand.
About This Is Iris
The Iris team have over 50 combined years of experience within the world of licensing. They work alongside artists, trusted designers and brand owners to develop collections, fabulous products and help expand beyond domestic territories with international licensing programmes and partnerships.
For more information: hello@thisisiris.co.uk
