Community Spirit Shines at Our Tesco Pop-up
What a great day yesterday! Our pop-up at Tesco Elgin Extra demonstrated the incredible power of community support for mental wellbeing. Hundreds of our cards found new homes, which means hundreds of opportunities to fund vital mental wellbeing initiatives right here in Moray.
The response from the Elgin community was amazing. Throughout the day, we were moved by the countless conversations with local residents who stopped to share their own mental health journeys and learn how our purpose-driven approach is transforming well-wishes into wellbeing right here in our community.
The success of the event was made possible by:
- Our dedicated volunteers who brought boundless enthusiasm and warmth to every interaction
- Tracy, Tesco's Community Champion, whose support was instrumental in making the day possible
- The entire Tesco Elgin team for their generous hospitality
- Most importantly, the wonderful people of Elgin who embraced our mission with open hearts
The impact of yesterday's success will be felt directly in our community. Every card purchased will help fund crucial initiatives including:
- Free mental health coaching sessions
- The Midlife Mingle support group
- Local peer support networks
- Mental Health First Aid training
This overwhelming show of support demonstrates how our innovative "profit for purpose" model resonates with people seeking to make a difference through their everyday purchases. Each card sold does double duty - once for the recipient, and again for someone in our community who may never be met.
Looking ahead, we're more inspired than ever to continue our mission of making mental wellbeing support as normal as saying 'hello'. Yesterday proved that when a community comes together, a simple greeting card can indeed become a powerful catalyst for positive change.
About Brilliantly Brave
Brilliantly Brave is a purpose-driven greeting card publisher based in Moray, Scotland. Founded in 2024, the business creates beautifully designed cards that celebrate diversity, promote mental wellbeing, and directly fund community mental health initiatives. By channelling 100% of profits into local support services, we're pioneering a new model of social enterprise that proves commercial success and social impact can go hand in hand.
