Brilliantly Brave's Mission Spotlight: Giftware Association Shares Our Story

We're honoured to have our story featured by the Giftware Association, who've beautifully captured the essence of what we're trying to achieve here in Moray. Their article - entitled "Other Cards Say They Care. Ours Prove It" - perfectly articulates the question that drives everything we do: What if a greeting card could do more than just say something?

The feature highlights how every Brilliantly Brave card performs what we call a "double duty of care" - first carrying a message of support or celebration, then channelling 100% of profits into vital mental health initiatives across the north of Scotland.

Having the Giftware Association share our story means so much to us. They've helped explain not just what we do, but why it matters. In a region almost the size of Belgium, with Britain's lowest population density and highest suicide rates, every card truly can make a difference.

The article explores how we're addressing the critical funding gap in mental health support - a gap that's widened by £770 million in real terms since 2014. Through our purpose-driven model, we're turning everyday purchases into meaningful community support, funding everything from one-to-one coaching sessions to mental health first aid training.

The Giftware Association has captured something really important about our approach - that we've designed with purpose from day one. Whether it's our cards or our upcoming licensed products through This Is Iris, everything we create is designed to work twice as hard, supporting both the recipient and our wider community.

The feature also touches on our recent industry recognition, including six Henries nominations and our finalist spot in the 'Best Contemporary Trend' category. For a small Scottish company making its debut, this kind of validation means the world.

We're excited to be launching three new collections at Scotland's Trade Fair in January 2025. Each new range will continue our commitment to transforming well-wishes into wellbeing.

We encourage you to read the full feature on the Giftware Association website, where they've done a wonderful job of explaining why your next greeting card purchase matters more than you might think. As they note, the choice is yours - send a message, or send a message AND fund vital mental health support, all for the same price.

Our heartfelt thanks to the Giftware Association for sharing our story and helping us spread the word about the power of purpose-driven design.

About Brilliantly Brave
Brilliantly Brave is a purpose-driven greeting card publisher based in Moray, Scotland. Founded in 2024, the business creates beautifully designed cards that celebrate diversity, promote mental wellbeing, and directly fund community mental health initiatives. By channelling 100% of profits into local support services, we're pioneering a new model of social enterprise that proves commercial success and social impact can go hand in hand.