How to Write Support & Encouragement Cards: Moving Beyond "Hang in There"

Let's be honest - writing a meaningful message of support isn't easy. When someone we care about is going through a tough time, we often freeze up, worried about saying the wrong thing. Or we fall back on tired phrases like "everything happens for a reason" that can feel hollow or even hurtful.

But a thoughtfully written card can be incredibly powerful. It's a tangible reminder that someone cares, understands, and is thinking of you. The key is moving beyond generic platitudes to create a genuine connection.

Here are some practical tips for writing cards that truly support and encourage:

Lead with Acknowledgment
Start by showing you understand the situation is difficult. Simple statements like "This must be really hard" or "I can only imagine what you're going through" validate their feelings without presuming to know exactly how they feel.

Share Specific Support
Rather than vague offers like "let me know if you need anything," be concrete. "I'd love to bring you dinner next week" or "I'm free to watch the kids on Saturday" shows you're serious about helping.

Focus on Presence, Not Solutions
Resist the urge to problem-solve or find silver linings. Instead, emphasise that you're there for them: "I'm here to listen whenever you want to talk" or "You don't have to go through this alone."

Keep It Real
Write like you speak. "I care about you and I'm thinking of you" is more authentic than flowery language or inspirational quotes. Your genuine voice will mean more than any pre-packaged sentiment.

Remember the Power of Memory
Share a specific memory or quality you appreciate about them: "Your strength has always inspired me" or "I'll never forget when you [specific memory]." This reminds them of their inner resources.

Look Forward with Hope
While avoiding toxic positivity, you can express hope gently: "I believe in you" or "Taking it one day at a time with you." This acknowledges current difficulty while pointing toward possibility.

The most important thing is writing from the heart. Perfect words matter less than showing up and letting someone know they're not alone. Sometimes the simplest message - "I'm here, I care, and I'm not going anywhere" - says everything that needs to be said.

About Brilliantly Brave
Brilliantly Brave is a purpose-driven greeting card publisher based in Moray, Scotland. Founded in 2024, the business creates beautifully designed cards that celebrate diversity, promote mental wellbeing, and directly fund community mental health initiatives. By channelling 100% of profits into local support services, we’re pioneering a new model of social enterprise that proves commercial success and social impact can go hand in hand.