{"title":"The Formal Sentiment Unit","description":"\u003cp\u003eShop Formal Sentiment Unit cards from The Department of Good Things - dry, dignified greetings for birthdays, thanks, encouragement and fond regard.\u003c\/p\u003e","products":[{"product_id":"matter-in-hand","title":"Matter In Hand","description":"\u003cp\u003eFor the matter currently in hand, whatever that may prove to be. \u003cem\u003eMatter In Hand\u003c\/em\u003e is a dry, versatile best wishes card for exams, interviews, new starts, difficult tasks and other proceedings requiring encouragement without excessive emotional leakage. A useful article for sending support while maintaining appropriate procedural distance.\u003cbr\u003e\u003cstrong\u003eIssued by The Department of Good Things, a division of Brilliantly Brave.\u003c\/strong\u003e \u003cbr\u003e\u003cem\u003eBlank inside for one's own message.\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Brilliantly Brave","offers":[{"title":"Default Title","offer_id":58373067571545,"sku":"DPT-FS-01","price":3.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/5318\/8697\/files\/dpt-fs-1.jpg?v=1782138879"},{"product_id":"continued-presence","title":"Continued Presence","description":"\u003cp\u003eFor birthdays on which one’s continued presence remains appreciated by the relevant parties. \u003cem\u003eContinued Presence\u003c\/em\u003e is a birthday card for friends, family, colleagues and other persons whose ongoing existence has been noted with approval. Warm, dry and pleasingly formal, it marks the occasion without requiring balloons, shrieking or unauthorised sentimentality.\u003cbr\u003e\u003cstrong\u003eIssued by The Department of Good Things, a division of Brilliantly Brave.\u003c\/strong\u003e \u003cbr\u003e\u003cem\u003eBlank inside for one's own message.\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Brilliantly Brave","offers":[{"title":"Default Title","offer_id":58373067669849,"sku":"DPT-FS-02","price":3.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/5318\/8697\/files\/dpt-fs-2.jpg?v=1782138929"},{"product_id":"celebratory-measures","title":"Celebratory Measures","description":"\u003cp\u003eFor achievements, announcements and favourable developments now cleared for celebration. \u003cem\u003eCelebratory Measures\u003c\/em\u003e is a congratulations card for new jobs, engagements, milestones and other outcomes requiring formally sanctioned cheer. It allows enthusiasm to commence while keeping the whole matter properly contained within a square stationery article.\u003cbr\u003e\u003cstrong\u003eIssued by The Department of Good Things, a division of Brilliantly Brave.\u003c\/strong\u003e \u003cbr\u003e\u003cem\u003eBlank inside for one's own message.\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Brilliantly Brave","offers":[{"title":"Default Title","offer_id":58373067702617,"sku":"DPT-FS-03","price":3.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/5318\/8697\/files\/dpt-fs-3.jpg?v=1782138971"},{"product_id":"noted-favourably","title":"Noted Favourably","description":"\u003cp\u003eFor matters which have been reviewed, assessed and noted favourably. \u003cem\u003eNoted Favourably\u003c\/em\u003e is a congratulations card for achievements, good news, progress and general competence deserving official acknowledgement. A composed but approving article for moments when “well done” is correct, but insufficiently administrative.\u003cbr\u003e\u003cstrong\u003eIssued by The Department of Good Things, a division of Brilliantly Brave.\u003c\/strong\u003e \u003cbr\u003e\u003cem\u003eBlank inside for one's own message.\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Brilliantly Brave","offers":[{"title":"Default Title","offer_id":58373067866457,"sku":"DPT-FS-04","price":3.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/5318\/8697\/files\/dpt-fs-4.jpg?v=1782139018"},{"product_id":"deepest-regard","title":"Deepest Regard","description":"\u003cp\u003eFor deepest regard, and all that sort of thing. \u003cem\u003eDeepest Regard\u003c\/em\u003e is a dry, versatile card for affection, appreciation, sympathy-adjacent warmth or any moment requiring sincerity without a full emotional spillage. It is useful when one wishes to be kind, fond or gently serious, while preserving the correct level of personal dignity.\u003cbr\u003e\u003cstrong\u003eIssued by The Department of Good Things, a division of Brilliantly Brave.\u003c\/strong\u003e \u003cbr\u003e\u003cem\u003eBlank inside for one's own message.\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Brilliantly Brave","offers":[{"title":"Default Title","offer_id":58373067899225,"sku":"DPT-FS-05","price":3.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/5318\/8697\/files\/dpt-fs-5.jpg?v=1782139059"},{"product_id":"appropriate-warmth","title":"Appropriate Warmth","description":"\u003cp\u003eFor fond regards issued with appropriate warmth and no unnecessary procedural escalation. \u003cem\u003eAppropriate Warmth\u003c\/em\u003e is a general greeting card for friendship, thanks, small check-ins and gentle affection. Calm, understated and lightly ridiculous, it provides a controlled method for communicating care without becoming florid about the matter.\u003cbr\u003e\u003cstrong\u003eIssued by The Department of Good Things, a division of Brilliantly Brave.\u003c\/strong\u003e \u003cbr\u003e\u003cem\u003eBlank inside for one's own message.\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Brilliantly Brave","offers":[{"title":"Default Title","offer_id":58373067964761,"sku":"DPT-FS-06","price":3.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/5318\/8697\/files\/dpt-fs-6.jpg?v=1782139110"},{"product_id":"approved-channels","title":"Approved Channels","description":"\u003cp\u003eFor praise delivered through approved channels and received with due seriousness. \u003cem\u003eApproved Channels\u003c\/em\u003e is an appreciation card for recognising effort, skill, kindness or quiet excellence. It is particularly suitable for colleagues, friends, teachers, helpers and other individuals whose conduct has been found praiseworthy by the relevant emotional committee.\u003cbr\u003e\u003cstrong\u003eIssued by The Department of Good Things, a division of Brilliantly Brave.\u003c\/strong\u003e \u003cbr\u003e\u003cem\u003eBlank inside for one's own message.\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Brilliantly Brave","offers":[{"title":"Default Title","offer_id":58373067997529,"sku":"DPT-FS-07","price":3.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/5318\/8697\/files\/dpt-fs-7.jpg?v=1782139155"},{"product_id":"pleased-you-occurred","title":"Pleased You Occurred","description":"\u003cp\u003eFor birthdays on which one remains pleased that the recipient occurred. \u003cem\u003ePleased You Occurred\u003c\/em\u003e is a birthday card for those whose existence continues to be a welcome development. Warm, deadpan and affectionately formal, it offers a pleasing alternative to standard birthday cheer while still making the point clearly enough.\u003cbr\u003e\u003cstrong\u003eIssued by The Department of Good Things, a division of Brilliantly Brave.\u003c\/strong\u003e \u003cbr\u003e\u003cem\u003eBlank inside for one's own message.\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Brilliantly Brave","offers":[{"title":"Default Title","offer_id":58373068030297,"sku":"DPT-FS-08","price":3.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/5318\/8697\/files\/dpt-fs-8.jpg?v=1782139203"},{"product_id":"officially-older","title":"Officially Older","description":"\u003cp\u003eFor issuing birthday notice that one is officially older and still liked. \u003cem\u003eOfficially Older\u003c\/em\u003e is a funny birthday card for friends, siblings, partners, colleagues and anyone who will appreciate the annual numerical update being handled with restraint. A dry but affectionate article for celebrating age without making the situation worse.\u003cbr\u003e\u003cstrong\u003eIssued by The Department of Good Things, a division of Brilliantly Brave.\u003c\/strong\u003e \u003cbr\u003e\u003cem\u003eBlank inside for one's own message.\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Brilliantly Brave","offers":[{"title":"Default Title","offer_id":58373068095833,"sku":"DPT-FS-09","price":3.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/5318\/8697\/files\/dpt-fs-9.jpg?v=1782139249"},{"product_id":"human-gesture","title":"Human Gesture","description":"\u003cp\u003eFor a most satisfactory human gesture requiring formal acknowledgement. \u003cem\u003eHuman Gesture\u003c\/em\u003e is a thank you card for kindness, help, hospitality, support or any useful act carried out with pleasing human decency. It expresses gratitude with warmth and bureaucratic composure, avoiding the chaos of an unstructured thank-you outburst.\u003cbr\u003e\u003cstrong\u003eIssued by The Department of Good Things, a division of Brilliantly Brave.\u003c\/strong\u003e \u003cbr\u003e\u003cem\u003eBlank inside for one's own message.\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Brilliantly Brave","offers":[{"title":"Default Title","offer_id":58373068128601,"sku":"DPT-FS-10","price":3.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/5318\/8697\/files\/dpt-fs-10.jpg?v=1782139294"},{"product_id":"satisfactory-outcome","title":"Satisfactory Outcome","description":"\u003cp\u003eFor outcomes which have occurred and been judged satisfactory by the relevant authorities. \u003cem\u003eSatisfactory Outcome\u003c\/em\u003e is a well done card for achievements, exams, promotions, completed projects and other pleasing conclusions. It offers congratulations with dry restraint, making it ideal when success deserves acknowledgement but not a brass band.\u003cbr\u003e\u003cstrong\u003eIssued by The Department of Good Things, a division of Brilliantly Brave.\u003c\/strong\u003e \u003cbr\u003e\u003cem\u003eBlank inside for one's own message.\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Brilliantly Brave","offers":[{"title":"Default Title","offer_id":58373068226905,"sku":"DPT-FS-11","price":3.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/5318\/8697\/files\/dpt-fs-11.jpg?v=1782139339"},{"product_id":"independently-verified","title":"Independently Verified","description":"\u003cp\u003eFor persons whose splendour has been independently verified. \u003cem\u003eIndependently Verified\u003c\/em\u003e is an appreciation, encouragement or friendship card for someone who deserves to be told they are rather excellent, preferably in writing. Direct, dry and unexpectedly warm, it confirms admiration without making an unnecessary scene.\u003cbr\u003e\u003cstrong\u003eIssued by The Department of Good Things, a division of Brilliantly Brave.\u003c\/strong\u003e \u003cbr\u003e\u003cem\u003eBlank inside for one's own message.\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Brilliantly Brave","offers":[{"title":"Default Title","offer_id":58373068259673,"sku":"DPT-FS-12","price":3.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/5318\/8697\/files\/dpt-fs-12.jpg?v=1782139383"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/5318\/8697\/collections\/dgt-fsu-coll.jpg?v=1782386316","url":"https:\/\/www.brilliantlybrave.co.uk\/collections\/the-formal-sentiment-unit.oembed","provider":"Brilliantly Brave","version":"1.0","type":"link"}